Began sales of the shirt for formal dress and social occasion.

Began in-house production of breastplates, collars and cuffs for shirt.

Started production of front-opening shirt.

Began production of military shirt with the outbreak of the Sino-Japanese War.

Added the name “Choya” to the company name “Asano Shouten”.
In 1896, the founder of Asano Shouten, Hyakuzo Asano, added “Choya” to the company name changing it to Choya-go Asano Shouten.
Changed the name to Choya Shouten 2years later in 1898.

Imported the first button hole sewing machine to Japan
The picture shows the woven label used for Shirt at that time.

Began sale of tennis shirt.

Opened the Osaka branch at Kitakyutaro-machi

Opened the modern shirt factory at Mukojima

Due to the outbreak of the WWI, began using yarn count of 40 single thread domestic cotton cloth for Shirt

Received orders for Shirt for the British in Singapore

Opened the Hirakata Factory in Osaka

Began newspaper advertising

Construction of the Nishiarai Factory

Built up the production engineering staff at the Hirakata Factory

Changed the name to CHOYA Shirt Factory

Continued newspaper advertising

Began sales of semi-soft collars

Began direct sales operations due to the great depression

Began sales of open-collar Shirt

Began sale of Shirt with adhesive interlining to reduce collar wrinkles

Sold Kokumin-fuku (national uniform) such as mandated for Japanese males in 1940.

The Tokyo shop was destroyed during the Tokyo air raid

Designated as a Yugen Kaisha (limited company) following dissolution of the zaibatsu by the command of GHQ.

Produced Shirt to sell on the black market

Established Shinshu Shirt Factory

Rebuilt the company building on the site of the burnt shop.

Held first company exhibition after the war.

In 1953, began sale of the shirts made from a shrink-resistant cotton fabric created using patented American technology and sold from previous year. 750 yen for a shirt using yarn count of 50 single thread.

Developed a lineup of sport shirt in 24 colors.

Supported the Tokyo Olympic Fair

Awarded the Osaka Ministry of International Trade and Industry Prize at the First Sewing Skills Tournament.

Launched Knitted shirt campaign.
Developed a multi-color lineup of knitted shirts following the sport fad in 1968.

Expanded sizes for fitted Shirt (100 different size of variation)

Was part of a tie-up with the film “Papillon”.

Began sales of summer dress shirt using hard-twisted yarn.

Began sales of soft shirt ahead of the designer‐character brand fad.

Began sales of 100% cotton-made form-stable processing shirt.

Increased new shares through an allocation to third-parties underwritten by Nishinbo Industries Inc. (currently Nishinbo Holdings) and became a subsidiary of above company.

Through an exchange of shares became the complete subsidiary of Nishinbo Industries Inc. (currently Nishinbo Holdings)

Began preparation for opening the CHOYA SHIRT shop. Visited Hamamatsu – a cotton cloth production area – to collect data for reproduced materials.

Opened CHOYA SHIRT shop.

Opened the first shop in Kansai at Grand Front Osaka.

Part of CHOYA Corp. operations including department store wholesale business acquired by Yamaki Co., Ltd.

【CHOYA 1886】was certified for the first time as J∞QUALITY for its shirt.

Exhibited CHOYA shirt at the Pitti Immagine Uomo for the first time.